How does your content show up in the world?
Does your website have you in it? What about your copy, content and online presence? Authenticity can be your greatest strength if you let it shine through. However, sometimes sharing your story can feel… darn scary.
With experience in journalism, interviewing, brand marketing and creative workshop facilitation, I know how to find your story. And help pull on the threads that allow your content (and you!) to emerge.
If you already know your story but need to polish it a bit or pivot in a new direction, I can do that too.
I’ve also learned a thing or two through making artwork about authenticity—like how it erases silos, builds trust, fills content gaps, creates community, among many other things. It also brings spacious and respite back into a busy world.
Why am I the right person to work with?
As part of Spoonflower’s brand marketing team, I wrote DTC and B2B content highlighting creative work by independent artists and showcasing fabric, wallpaper and home decor products. Our content was informed by business goals, data analysis, consumer pain points, new product initiatives and SEO research that not only targeted the right audience, it also informed them along the way.
My experience facilitating workshops means I come to discussions and new client relationships with a host of questions for you to use to uncover where you want to head in your business and how you want to show up online. These questions aren’t just questions I ask people I work with, I ask myself them too in my own personal projects, which are all inquiries and open invitations to find more authentic ways of sharing, creating and connecting.
Additionally, my writing and interviewing experience means I know how to work with you to uncover your business goals, reasons to believe and story then share them in a way that feels good to you.
The basis of all of this work? It’s born from the belief that crafting authentic content means more easily finding your people, consumers, audience. (This also helps build community too!)
How can I help you?
Here are a few of the things I can do to help:
For Artists and Creatives:
- Audit your website from brand marketing and content perspectivez
- Write, review, edit and optimize digital content
- Reposition your website and copy for your target audience
- Help you show up more authentically online
- Create a repeatable comms strategy to streamline (and simplify!) your workflow
- Share how you can turn one piece of content into many!
- Assist with content planning, ideation and creation
For Brands:
- Write SEO-optimized posts about your products, new initiatives and work
- Create short-, mid- and long-form content for DTC and B2B audiences
- Interview customers, then craft their success stories for sharing with your audience
- Collaborate with you and your team to let your story shine through your copy, content and website
- Unearth your personality and authenticity if it has been lost, hidden or buried along the way of doing one million other things
- Find authentically aligned collaborators to work with
- Optimize older blog posts for SEO
- Help you plan future content that helps further your business goals
Need some help? Let’s talk!
I’d love to connect and learn more about your story, and then discuss how we could work together to better share it!
Who am I?
My creative adventure began when I accidentally popularized the craftivism movement, sharing it with a worldwide audience. After finding a gap in public discussion about the connection between crafts and activism, I started talking about it… and today, people study it for their PhDs, have full-time jobs doing craftivism projects, and write books about their own craftivist practices. (Pro tip: Find your niche and run with it.)
Later, I pivoted to how creativity grows personal agency, heals us and transforms us for the better. It’s activist adjacent and means I see the stories people share in their creative work and am pretty dang good at helping people bring those stories to life.
With experience interviewing creatives and being interviewed by a bevy of national and international outlets, I’m comfortable getting right to work on sharing your story, and can’t wait to hear more.