I help busy brands demystify, plan + create content that sounds like you, not AI.*
My goal is to get you back to enjoying your work and have more time to do it. You’ll find no fewer than one million online gurus telling you they have the perfect answer, but that’s not me.
I will, however, listen to what you need most and come at your problem from the combined lens of a maker, a marketer and a communications professional. And I’ll help you find a way forward that gives you clarity as well as more time.
Keep reading to learn more about how I can help as well as why I’ve been called a “fairy godmother.”
How I can help you:
1. Content Help:
Here in 2025, the world of content is confusing and often overwhelming. Whether it’s meeting for a chat or helping you create or plan your content, there are multiple ways for us to work together!
Strategy pep talk:
What this is: A dedicated hour to talk over your pain points related to content planning, content strategy, marketing, creative projects, etc. You tell me what’s frustrating or never seems to get done, and together we’ll figure out how to get you back on track.
What you get: You’ll walk away with clarity, meeting insights and a document chock-full of next steps for you and your business to take.
What it involves: A 1-hour conversation, plus a 1-week turnaround time on a document loaded with ideas and action steps.
Sound good? Get in touch to learn more!
Website review:
What this is: Did you know that many websites aren’t targeted to the right audience? (Yikes!) I’ll help polish up your site so your audience more clearly knows what you do, who you are and how to buy what you’re selling.
What it looks like: Conducting a thorough website audit that gives you:
- Navigation, page layout, content and menu suggestions
- Pages you might want to add to better speak to your audience
- What pages and copy to edit and revamp
- Copyediting (finding broken links, typos, etc.)
- Light SEO (info on search intent, organic search, keywords)
- Optional: Rewriting website copy so it’s targeted to your audience
- Optional: Fixing issues that I find along the way
What you get: A website targeted for your audience, plus more time to do other tasks
Want to talk about a project? Click here to say hi!
Content creation:
What this is: Together, we can discuss your content needs and work on a plan. And, yes, you could let AI create your content. However, that’s a road paved with content that’s not yours. (See also: IP issues, dinged by Google.)
What it looks like:
- Creating short- and long-form content for DTC and B2B audiences
- Writing SEO-optimized posts about products, new initiatives
- Creating a newsletter strategy that isn’t stressful
- Helping you plan future content that helps further your business goals
- Interviewing customers, then writing up their stories for you to share
- Optimizing older content for SEO
- Unearthing your personality and authenticity if it’s been lost, hidden or buried along the way of doing one million other things
What you get: Mission-aligned content that’s optimized and ready to publish.
Interested? Send me an email!
2. Consulting targeted to your needs:
My consulting projects have all started with a conversation around a specific project that needs to get done but always ends up last on your to-do list.
I’ve worked on projects related to content strategy, benchmarking analysis, market research, grants and more. Want to chat about a project? Send me an email!
Cost: Variable based on the size and scope of your project.
What clients have to say:
I couldn’t imagine anyone better than an editor versed in surface design. In our first conversation, she asked an amazing question, “What energizes you to create?” In talking with Betsy, it seemed like she easily understood my goals and pain points from the beginning.
Betsy gave actionable steps that made perfect sense for my goals. Her recommendations were on point and she undoubtedly would benefit other artists/businesses with her astute observations and ability to put thoughts into a bite-sized action plan. She is a wonderful resource to have and a joy to work with!” – Crystal Walen of Crystal W Design
I have loved working with Betsy! She is extremely creative and understands the “artist brain”, but adds practicality and clarity to help take your business to the next level. Her editing skills have helped to hone and organize areas of my business where I was struggling. She created a detailed outline/audit of how I can strengthen and polish up these areas and like a fairy godmother, she is also able to take over some of the tasks that are just not in my wheelhouse. – Danika Herrick
Why am I the right person to work with?
As part of Spoonflower’s brand marketing team, I wrote DTC and B2B content highlighting creative work by independent artists and showcasing fabric, wallpaper and home decor products. Our content was informed by business goals, data analysis, consumer pain points, new product initiatives and SEO research that not only targeted the right audience, it also informed them along the way.
My experience facilitating workshops means I come to discussions and new client relationships with a host of questions for you to use to uncover where you want to head in your business and how you want to show up online. These questions aren’t just questions I ask people I work with, I ask myself them too in my own personal projects, which are all inquiries and open invitations to find more authentic ways of sharing, creating and connecting.
Still reading? Here’s a lil’ bit more about who the heck I am.
My creative adventure began when I accidentally popularized the craftivism movement, sharing it with a worldwide audience. After finding a gap in public discussion about the connection between crafts and activism, I started talking about it… and today, people study it for their PhDs, have full-time jobs doing craftivism projects, and write books about their own craftivist practices. (Pro tip: Find your niche and run with it.)
Later, I pivoted to how creativity grows personal agency, heals us and transforms us for the better. It’s activist adjacent and means I see the stories people share in their creative work and am pretty dang good at helping people bring those stories to life.
With experience interviewing creatives and being interviewed by a bevy of national and international outlets, I’m comfortable getting right to work on sharing your story, and can’t wait to hear more!
* AI advances mean there are some great tools out there to discover! However, they’re a tool, not a solution. This post, “Can You Use AI Content Legally?” from Surfer SEO spells out some of the reasons why using AI to create and then immediately publish isn’t in your best interest.